A search engine displaying third-party sponsored links is not itself a maker of representations in those links and is not liable under Australian Consumer Law for misleading conduct.
Australian Consumer Law
Under Australian Consumer Law, a court assessing misleading conduct in advertising must consider the 'dominant message' conveyed to consumers by the advertisement as a whole.
Non-disclosure can constitute misleading or deceptive conduct under Australian consumer law where silence amounts to an implied representation in the circumstances.
Unverified authority likely concerning directors' duties and potential breaches under Australian corporations law.
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