United Kingdom trade markskeyword advertisinglikelihood of confusion

Interflora Inc v Marks and Spencer plc (Trade Marks)

[2014] EWCA Civ 1403

JurisdictionUnited Kingdom

CourtCourt of Appeal (Civil Division) (England and Wales)

Year2014

StatusBinding authority

Key Principle

Use of a competitor's trade mark as an internet keyword infringes if it prevents a reasonably informed user from ascertaining the commercial origin of the goods.

Area of Law

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