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Australia passing offanti competitive agreements

McWilliams Wines Pty Ltd v McDonald's System of Australia Pty Ltd

(1980) 33 ALR 394
JurisdictionAustralia
CourtFederal Court of Australia
Year1980
StatusBinding authority

Summary

Use of 'Big Mac' name for wine did not constitute misleading or deceptive conduct under s 52 of the Trade Practices Act 1974 (Cth) as consumers were unlikely to be misled.

Key Principle

trademark opposition; deceptive similarity; Big Mac vs McWilliams; assessment of likelihood of confusion in trademark registration

Area of Law

ip

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