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United States Leading Case trademarks

United States Patent and Trademark Office v Booking.com BV

591 U.S. 381 (2020)
JurisdictionUnited States
CourtUS Supreme Court
Year2020
StatusBinding authority

Summary

Adding '.com' to a generic term can create a protectable trademark if consumers perceive the resulting term as source-identifying rather than generic.

Key Principle

trademark; generic.com; adding .com to generic term can create protectable mark if consumers perceive it as source-identifying

Area of Law

ip

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